A Neapolitan pride that smells of success.
The Neapolitan newspaper Il Mattino dedicated an exclusive article to Varriale Profumi , telling our story: a brand born in the heart of Naples and grown to become a point of reference for Italian artistic perfumery.
📖 Read the full article on Il Mattino :
👉 https://www.ilmattino.it/partner/news/varriale_profumi_illumina_napoli_dal_cuore_della_citta_al_successo_online-9112343.html
An award that smells of Naples
The words of Il Mattino celebrate the deep bond between Varriale Profumi and the city of Naples.
Three large billboards – in Piazza Municipio , Pigna Secca, and Ponte di Casanova – illuminate Naples and tell the story of our identity: a brand born from the local area and continuing to bring its most authentic message to the world.
“Luxury can be for everyone.”
Not just a concept, but a vision: to offer the highest quality fragrances, accessible to anyone who wants a unique sensory experience.
From the heart of Naples to online success
As Il Mattino reports, Varriale Profumi is today the best-selling Italian perfumery brand on TikTok Shop .
A young and passionate community shares videos, emotions, and reviews every day, transforming perfumes into real stories.
Public trust is confirmed by over 15,500 5-star reviews on Trustpilot , and by two official Shopify awards for reaching milestones of 10,000 and 100,000 orders in record time.
A success born from a mix of craftsmanship, emotion, and innovation—and which demonstrates how a Neapolitan dream can transform into an international reality.
Affordable luxury from Naples
Varriale Profumi has always combined quality and a passion for artistic perfumery, offering high-end fragrances starting from €30 .
This is our idea of accessible luxury : making the art of perfume part of everyone's everyday life.
From our boutique on Corso Garibaldi to our e-commerce site, which now ships throughout Europe , we continue to combine tradition and innovation, bringing Neapolitan soul and creativity to the world.
A Neapolitan pride
“Today, the three giant billboards that illuminate Naples are not just advertising symbols, but the visual expression of a journey of growth and belonging.”
Thus Il Mattino concludes its article, underlining the human and territorial value of the brand.
For us, every recognition is a new signature of Naples in the world.
Every fragrance is a story born from an emotion.
Because, as we like to repeat, we don't make perfumes, we make tattoos on the skin.
Discover the Varriale Profumi collections
Relive the fragrances that have made thousands of people fall in love across Europe: